These 10 Words Are Proven to Make Your Ad Headlines Sell
Image credit: Stemack
This is a short post, but it’s right to the point. John Caples tallied up all of the meaningful words from Schwab’s 100 good (mostly direct response) headlines. Below were the most frequently used words from these top 100 headlines as well as their number of occurrences:
- You (Used 31 times)
- Your (14)
- How (12)
- New (10)
- Who (8)
- Money (6)
- Now (4)
- People (4)
- Want (4)
- Why (4)
Notice that the word “buy” did not make this list. Most consumers are seeking entertainment or information (i.e., on how they can can solve their problems). Only until you persuade and build credibility with the consumer – is when they’ll be ready to buy.
Bookmark this page – for when you need inspiration to write an awesome headline.
Posted in: Marketing Psychology, Media Buy
4 Responses to “These 10 Words Are Proven to Make Your Ad Headlines Sell”
Thanks for sharing, good tips!
always giving away too much useful information
Thanks for these info, way to keep it coming with useful posts! Thank you.
Wow, it’s surprising that these words were proven to aid conversions. Usually its the big powerful words that people are focusing on rather than everyday words.
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