This is the second part in the series on how to overcome a saturated niche. You may read part one here.
Many affiliate marketing blogs say you should NEVER enter a saturated market. They speculate — it’s too hard, there’s no more money there, and the list goes on. If there was a lot of money, then there STILL is a lot of money in that niche.
One of the most important advertising books, ever written, is Breakthrough Advertising, by Eugene Schwartz.
Jeremy “Shoemoney” Shoemaker had an interview on Mixergy to promote his autobiography. Although I’ve never met him, he definitely knows copywriting. In the interview, he was asked what his shortcut or one tip that he has to write ad copy.
Hey Mike, I’m about to launch a site called [Shiny-shoes.com] that sells high quality, American made leather [dress shoes]. My concern is marketing the site, mainly that I’ve never done anything like this. Should I just throw $500 into a Google PPC campaign and see what happens?