Author: Shock Marketer
-
The 2 tweaks that will make you dominate in any competitive market (Part 6)
This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series).
-
I stopped using the font, Georgia, and my conversion rate jumped up 23.6%
I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact opposite. This is important: when more people read your ad, it means more sales.
-
Get 3X the conversion rate by adding a second “option,” research finds
Using university research, I’m going to show you these important tips to test on an ecommerce website: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost
-
Get a boost to your ad’s CTR by reading one hyped UpWorthy’s headline (with test results)
[N]early everything that is shared from UpWorthy.com is just an embedded Youtube video… but there is one major and very important difference.
-
How to dominate in a “dead” and competitive market (Part 5)
This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the headline. You need to call-out your customers’ names by using this trick called identification.