There’s a post by Jamie Bernard at WalletPop, titled Ad Rant: The 10 Worst Ads of the Decade. Now, calling these ads the worst just because they’re a bit grotesque is quite ridiculous. Excerpt from Bernard’s post:
The decade was awash in such truly awful commercials that we were hard pressed to choose just 10…
If they weren’t so “awful” (Bernard’s wording – not mine) they would have never been noticed. From a direct response marketer’s point of view, an “awful” ad is an advertisement that’s not noticed and ineffective at driving sales.
Anyway, thanks to Bernard for pointing these ads out. Hopefully, the commercials might give you some ideas for your own campaigns.
*Yeah, these are not the most awesome commercials, but I still needed to pick an effective headline for this post.
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