I don’t consider myself a blackhat SEO, but I am a marketer. I want to take advantage of my SERP real estate. You should be aware that on most search engines – just by putting a Meta description tag on that page, that will appear as the snippet (as long as it’s relevant to the user’s query).
An example Meta description would look like:
<meta name="description" content="This is the snippet that I want to show up.">
However, Bing has something else near all of its results. It’s not a standard snippet. They refer to it as a “more on this page.” You’ll hover over a snippet, and something like the following will appear:
In most cases, you can choose what that box to the right will read. I noticed a fairly strong correlation among results. Typically, Bing chooses the text right after the first <H2> to be appeared under More on this page. H2 is the second largest header. For example:
<h2>Post name</h2>
<p>Content to be shown under More on this page.</p>
Why would they do that? Easy. Most WordPress templates have content start right after the post title (which is wrapped in an H2 tag). I wonder what else they are using adapted from WordPress.
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