How to Game Bing.com’s Snippets or “More on this page”

I don’t consider myself a blackhat SEO, but I am a marketer.  I want to take advantage of my SERP real estate. You should be aware that on most search engines – just by putting a Meta description tag on that page, that will appear as the snippet (as long as it’s relevant to the user’s query).

An example Meta description would look like:

<meta name="description" content="This is the snippet that I want to show up.">

However, Bing has something else near all of its results.  It’s not a standard snippet.  They refer to it as a “more on this page.” You’ll hover over a snippet, and something like the following will appear:

More on this Page - Bing

In most cases, you can choose what that box to the right will read. I noticed a fairly strong correlation among results. Typically, Bing chooses the text right after the first <H2> to be appeared under More on this page. H2 is the second largest header.  For example:

<h2>Post name</h2>
<p>Content to be shown under More on this page.</p>

Why would they do that? Easy. Most WordPress templates have content start right after the post title (which is wrapped in an H2 tag). I wonder what else they are using adapted from WordPress.

Posted in: SEM (Search Engine Marketing), SEO (Search Engine Optimization)