Marketing Tools

This is a continuously updated page that contains free tools for guidance in search engine marketing and media buying. (Last Update: March 29, 2012)

Copywriting

Copywriter’s glossary

Typography tool – Quite simply: This tool tells you the best fonts and sizes to make it easy for people to read your content. Supply your font size and width (in pixels). The tool then determines ideal line height, CPL, fonts, font sizes, and width for optimized legibility.

Demographic tools

Click here to view demographic tools and my tutorial on how to properly use them.

Design

FoldTester – Everyone has different screen resolutions, but this tool is an easy way to find out exactly where that crucial fold is. Related post: Tracking: Where is “Above the Fold” Exactly for Each of Your Customers?

IconFinder – You may want to test having a “lock” by your optin form or an arrow as a call-to-action. Icons can help you increase your conversion rate. They have over 160,000 icons in their database.

ViewLikeUs – It shows how your site (domain) will appear in iPhone, Wii, 800×600, and many more browser sizes.

Speed

WebPageTest – See how fast your site loads. Faster it is, the better your conversion rate.

Search Marketing & SEO tools

Keyword finders

Google AdWords Keyword Tool External – Gives proportions between search requests for certain keywords, shows related keywords, and can help with PPC advertising.

Google SandBox – Gives actual daily clicks.

Overture – Gives actual numbers of search requests for certain keywords and gives related keywords. (I prefer to use this to decide on what keywords I should optimize for. One irritating thing is that it will time out a lot — probably because of a lot of automated requests.)

SEO Book – Uses WordTracker’s estimates and provides a quick way to compare with other sources.

SEO Book’s Misspellings/Typo Generator

Slang Lexicon – Great internet synonym generator.

TouchGraph Google Browser – Finds related sites for a certain key-phrase in a visual format. (Very good way to find out which sites you “need” to get a link from or you should link to.)

Visual Thesaurus

All-in-one SEO tools

SEO-Quake – Checks for links, pages, traffic, keyword density, etc. for the site you are currently browsing. (Download, FireFox Add-on)

SEO for FireFox Extension – Like the above put requests the info. will you are searching.

Link popularity checker

You should note that you can not check backlinks with MSN anymore because of the tons of automated requests they received — they say they’ll put this back up online once they find out another solution. Update: You can now check MSN backlinks — I wrote about it here.

Link Diagnosis – Useful for looking up anchor text.

Mikes-Marketing-Tools – Checks Google, Yahoo & MSN.

SEO Chat – Checks Google, Yahoo, MSN, Teoma/Ask. (Not very reliable.)

Spam-o-meter – Checks to see if a page seems like spam.