Shock Marketing On a Truck

Most advertisements on a truck (semi) are fairly boring or are primarily serving their purpose for company “branding.”

Here’s a company that really wanted to stand out and be remembered:

Offline Shock Marketing

Credit: Mind Hacks.

These are most effective in the offline world of advertising, but there’s still a lot of room for shock marketing in banner/media buys. Visual interruptions work.

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4 responses to “Shock Marketing On a Truck”

  1. Pluym Avatar

    ou are absolutely right. Jim Rohn said (as well as many others) that you will have whatever you want in this lifetime if you can help enough people get what they want. It stems from an abundance mentality which is the only real way to live

  2. PPC Icon Avatar

    Yeah but it only looks that good when the lorry is overtaking you and is exaclty that much in front of you lol. Cool tho!

  3. Shock Marketer Avatar
    Shock Marketer

    @PPC Icon: Haha, good point. When the semi is driving, most vehicles should see it from behind anyway – so it should still work out most of the time.

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