Most advertisements on a truck (semi) are fairly boring or are primarily serving their purpose for company “branding.”

Here’s a company that really wanted to stand out and be remembered:

Offline Shock Marketing

Credit: Mind Hacks.

These are most effective in the offline world of advertising, but there’s still a lot of room for shock marketing in banner/media buys. Visual interruptions work.

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4 thoughts on “Shock Marketing On a Truck

  1. ou are absolutely right. Jim Rohn said (as well as many others) that you will have whatever you want in this lifetime if you can help enough people get what they want. It stems from an abundance mentality which is the only real way to live

  2. @PPC Icon: Haha, good point. When the semi is driving, most vehicles should see it from behind anyway – so it should still work out most of the time.

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