Wow, it’s been a while since I’ve posted (about 2 months)… This post is about a few techniques that don’t seem to be discussed very much in the SEO community (i.e., sphinn.com).
Bare with me, there is some background information we need to go through first.
Google toolbar
First off, the Google toolbar is used on countless computers. It’s well-known to any adSense user that Google will pay $1 per download with FireFox. This toolbar allows Google to track which sites are visited as long as their referrers, passer-by, return users, etc.
Social media
Users of Google, that use its accounts, know that you can mark sites in the SERPs with a positive or negative note — similar to Wikipedia’s search engine rating system. This gives additional information besides the desired linked “anchor-text.”
Unknown factors
- CTR – click-through-rate: How often your site is clicked vs. others? This influences sitelinks besides just standard ranking.
- Bounce rate to Google – Do visitors that go to your site automatically click “back” and then go to another site after yours?
- Duration – The longer they stay on the page you rank for — the higher it will rank on the SERPs.
All of these factors are very easy to track. I’ve tested these techniques and have seen a correlation for the higher the duration, the higher you will rank — even if you have only a few backlinks.
Now, for some SEO speculation
It is also quite possible that Google will use the data gathered in Google trends or maybe even from its analytics. Yeah, but who knows? 😉
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