I haven’t had any time to write up a full post, so I’m posting a video instead.

Two essential points from the video:

  • Everyone’s preferences are different
  • People don’t know what they want most

You should understand these points well. To apply what Malcolm Gladwell is saying, split-test for different demographics and interests.

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2 thoughts on “[Video] Consumer Psychology: How to Exactly Understand Your Custumers Even Better Than They Understand Themselves.

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