Don’t read anymore. Watch the commercial above.
This Old Spice ad went viral and got 10,730,681 views on YouTube.
Here’s what’s awesome about the ad: The commercial is consciously talking to women — about a male’s product. At first glance, that doesn’t make any sense, but look at the demographics this commercial hit according to YouTube:
Ahem, it successfully went viral among their target audience — young males. The takeaway: try testing ad elements that are going to subconsciously affect/appeal to your audience.
So sales doubled because of Old Spice’s recent marketing campaigns. I’m not surprised. Viral soft selling commercials work well for low-cost items.