10,730,681 Free Ad Impressions, Anyone?
Don’t read anymore. Watch the commercial above.
This Old Spice ad went viral and got 10,730,681 views on YouTube.
Here’s what’s awesome about the ad: The commercial is consciously talking to women — about a male’s product. At first glance, that doesn’t make any sense, but look at the demographics this commercial hit according to YouTube:
Ahem, it successfully went viral among their target audience — young males. The takeaway: try testing ad elements that are going to subconsciously affect/appeal to your audience.
Update 7/29/10:
So sales doubled because of Old Spice’s recent marketing campaigns. I’m not surprised. Viral soft selling commercials work well for low-cost items.
That’s got ideas brewing like you wouldn’t believe. Thanks for the post!
That was actually really good. I get kind of annoyed at the Terry Tate ones, but the “I’m on a horse” line was flawless.
Cool story bro.
on a side note apparantly men chasing hoes of a certain age shoudl wear old spice because it reinds them of their dad.
You should post more. Always great info.
<3
like AffBuzz noted – you should post more.
<3 <3