Why Market Leverage Knows How to Market

Of all of the affiliate networks I’ve seen (to date), Market Leverage is by far the best at marketing their company.

SEO

Well, this blog is supposed to be about SEO, so I’ll explain how they went above and beyond in this area. Three words: sponsored link building.

MarketLeverage started about a zillion contests at once. If you Google “market leverage contest,” you can just see the buzz they’ve created by incentivizing reviews on various MMO (Make Money Online) blogs.

So, a bunch of bloggers in need of material posted about the contests when Market Leverage approached them. These bloggers then gave rules on how to win these sponsored contests (paid for by M.L.). I don’t know if I can actually call these “paid reviews,” but it’s pretty close to it.

Let’s take one example, CDF Networks. (I’m about to pick on Chad’s blog for a second, even though I think he has one of the best blogs on affiliate marketing). He gives you points and enters you in drawing (in return you could receive a prize) by linking to his blog. Very close to a “paid link.” Other blogs did a similar thing.

Artificial/Guerrilla Marketing

This is kinda similar to guerrilla marketing–creating an artificial hype (or buzz) for their company through these incentivized reviews.

This is NOT a rant. This just an analysis of excellent marketing.